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<rss version="2.0"><channel><title>玛氏 Mars · 食药观企业资讯</title><link>https://foodpharma.cn/companies/mars.html</link><description>仅含本站已收录且明确关联的资讯；原文日期与首次收录时间分别保留。空订阅不代表企业没有动态。</description><language>zh-CN</language><item><title>玛氏影响力基金新增逾 1300 万美元资助项目</title><link>https://foodpharma.cn/articles/leader-90628f01d9b516.html</link><guid isPermaLink="true">https://foodpharma.cn/articles/leader-90628f01d9b516.html</guid><description>玛氏影响力基金宣布新增逾 1300 万美元资助，支持可可种植与薄荷种植社区的健康和生计、科学人才培养及狂犬病消除工作。这是一项社区与科研教育资助计划，不属于药物临床试验。
原文日期：2026-09-01；首次收录：2026-09-06
来源：玛氏 Mars
https://www.mars.com/news-and-stories/press-releases-statements/mars-impact-fund-awards-more-than-13-million-in-new-grants</description><pubDate>Tue, 01 Sep 2026 00:00:00 +0000</pubDate><source url="https://www.mars.com/news-and-stories/press-releases-statements/mars-impact-fund-awards-more-than-13-million-in-new-grants">玛氏 Mars</source></item><item><title>玛氏旗下伟嘉以消费者互动测试宠物食品偏好</title><link>https://foodpharma.cn/articles/leader-46e3d0fbadaade.html</link><guid isPermaLink="true">https://foodpharma.cn/articles/leader-46e3d0fbadaade.html</guid><description>玛氏旗下伟嘉 WHISKAS 发起围绕英国 Channel 4 喜剧节目的品牌活动，以猫咪试吃和救助猫领养吸引关注，并承诺最高 2 万英镑慈善捐款。“9 成猫同意”的表述属于该营销活动主题。
原文日期：2026-08-31；首次收录：2026-09-06
来源：玛氏 Mars
https://www.mars.com/en-gb/news-and-stories/press-releases-statements/9-out-of-10-cats-agree-whiskas-challenges-channel-4</description><pubDate>Mon, 31 Aug 2026 00:00:00 +0000</pubDate><source url="https://www.mars.com/en-gb/news-and-stories/press-releases-statements/9-out-of-10-cats-agree-whiskas-challenges-channel-4">玛氏 Mars</source></item><item><title>玛氏通过 Shubh Mint 项目强化欧洲薄荷供应链</title><link>https://foodpharma.cn/articles/leader-435fea2093aece.html</link><guid isPermaLink="true">https://foodpharma.cn/articles/leader-435fea2093aece.html</guid><description>玛氏通过 Shubh Mint 项目加强面向欧洲业务的薄荷供应链，工作涵盖可持续种植、薄荷醇追溯和农户支持。项目把农业实践与原料供应稳定性结合，重点在种植端和采购端。
原文日期：2026-07-29；首次收录：2026-09-06
来源：玛氏 Mars
https://www.mars.com/news-and-stories/press-releases-statements/mars-strengthens-european-mint-supply-chain-shubh-mint</description><pubDate>Wed, 29 Jul 2026 00:00:00 +0000</pubDate><source url="https://www.mars.com/news-and-stories/press-releases-statements/mars-strengthens-european-mint-supply-chain-shubh-mint">玛氏 Mars</source></item><item><title>玛氏发布万圣节消费趋势报告及季节性产品</title><link>https://foodpharma.cn/articles/leader-c7cb0fb9d264f3.html</link><guid isPermaLink="true">https://foodpharma.cn/articles/leader-c7cb0fb9d264f3.html</guid><description>玛氏发布 2026 年万圣节趋势报告并介绍季节性糖果产品，关注“Summerween”和年轻消费者推动的提前购物现象。报告将万圣节描述为延长的美国消费季，属于企业对节庆零食市场的观察。
原文日期：2026-07-23；首次收录：2026-09-06
来源：玛氏 Mars
https://www.mars.com/news-and-stories/press-releases-statements/mars-celebrates-evolution-of-halloween-annual-trends</description><pubDate>Thu, 23 Jul 2026 00:00:00 +0000</pubDate><source url="https://www.mars.com/news-and-stories/press-releases-statements/mars-celebrates-evolution-of-halloween-annual-trends">玛氏 Mars</source></item><item><title>皇家宠物食品推出首个鲜食治疗性处方粮系列</title><link>https://foodpharma.cn/articles/leader-afb0edde588547.html</link><guid isPermaLink="true">https://foodpharma.cn/articles/leader-afb0edde588547.html</guid><description>皇家 Royal Canin 推出首个鲜食治疗性犬粮组合，仅通过兽医渠道提供。产品旨在兼顾犬的治疗性营养需求与宠物主对鲜食的偏好，由兽医结合动物具体情况选择。
原文日期：2026-07-14；首次收录：2026-09-06
来源：玛氏 Mars
https://www.mars.com/news-and-stories/press-releases-statements/royal-canin-launches-its-first-fresh-therapeutic-diet</description><pubDate>Tue, 14 Jul 2026 00:00:00 +0000</pubDate><source url="https://www.mars.com/news-and-stories/press-releases-statements/royal-canin-launches-its-first-fresh-therapeutic-diet">玛氏 Mars</source></item></channel></rss>